about
work
contact@jaylanatalie.com
Featured Projects:

Mache Tét Anlé
Make Techno Black Again
The Graphics Center
Mapping Lesbian Spaces
THANK GOD WE BE FREE
Print Posters





















    © Jayla N



    The Graphics Center

    YEAR:2024-2025
    PROJECT TYPE:Event Marketing, Social Media, Merchandise, Print    As a student designer for The Graphics Center, a student-run agency serving the campus community, I collaborated with organizations to create marketing materials that were displayed around campus and online.

    This role sharpened my skills in designing for real clients, quick turnarounds, and print-to-digital translation.



    BASE & BSU
    Black Cultural Celebration Dinner
    YEAR:    2025
    PROJECT TYPE:Event Marketing, Social Media, Print
    Collaborated with USF’s Black Achievement Success and Engagement team and the Black Student Union to design a vibrant promotional campaign for their Black Cultural Celebration Dinner. The project combined print and digital assets to engage the campus community and honor the diaspora through thoughtful use of color and pattern.



    THE BRIEF:
    Create cohesive, eye-catching materials for event promotion that celebrate the Black diaspora, incorporating Pan-African colors and culturally significant patterns. Deliverables needed to work across print posters, social media, and digital screen promos displayed around campus.

    MY ROLE:
    Led design development from concept to final production, consulting closely with BASE and BSU to ensure cultural authenticity and visual impact. Managed multiple asset formats optimized for print and digital use.

    OUTCOME:
    The campaign successfully raised awareness and attendance for the cultural dinner, fostering a sense of pride and community. This project reinforced my commitment to culturally responsive design and adaptability across print and digital formats.

    PROCESS HIGHLIGHTS:
    Referenced Pan-African symbolism and cultural motifs to inform pattern and color choices.

    Created bold, rhythmic designs that balanced visual vibrancy with readability.

    Iterated on layouts to maximize engagement across different platforms and display contexts.

    DELIVERABLES:
    1. Event poster 
    2. Social media graphics
    3. Digital screen promo





    Data Science Association 
    YEAR:    2024
    PROJECT TYPE: Branding, Logo DesigN, Visual Identity, Merchandise
    Developed a visual identity for the campus Data Science Association, aiming to reflect the group’s forward-thinking ethos through a modern, clean logo design.

    The project involved iterative refinement based on client feedback to create a cohesive and distinctive brand mark.


    THE BRIEF:
    Design a logo that communicates professionalism and ambition, incorporating the group’s initials ("DSA") and create a visual language that fits a data-driven academic club. The client sought a simplistic identifiable icon  with smooth, polished curves.

    MY ROLE:
    Led all stages of logo creation using Adobe Illustrator, from initial concept sketches to digital refinement.

    Managed ongoing communication with the client to incorporate their feedback.

    DELIVERABLES:

        1. Primary logo in black and alternate color         versions, with variations including the “DSA”     initials and full “Data Science Association”.
       
       2. Merchandise, Tshirt with Logo.


    OUTCOME:
    Delivered a refined  visual identity that aligned with the client’s vision. This project enhanced my expertise in client collaboration and crafting adaptable branding solutions for diverse organizations.


    UNDOCUWEEK - LUNA
    YEAR:    2025
    PROJECT TYPE:Event Marketing, Social Media, Print + Digital

    Collaborated with USF’s Latine Undergrad Network of Activists (LUNA)  to create a visually striking and information-rich materials promoting a week-long series of events. The design centered around a bold orange palette and monarch butterfly motifs to evoke cultural symbolism with an artsy, engaging feel.


    THE BRIEF:
    Develop a cohesive set of marketing materials featuring prominent orange tones and monarch butterflies, reflecting the client’s cultural identity and aesthetic preferences. The challenge was to communicate extensive event information clearly across posters, social media, and digital screen promos.

    MY ROLE:
    Led design concept and execution, balancing artistic visuals with clear typographic hierarchy to handle large amounts of text without sacrificing readability or visual appeal.

    Maintained open dialogue with the client to align design direction with their goals.

    PROCESS HIGHLIGHTS:

    Applied typographic hierarchy techniques to organize dense textual content effectively, ensuring information was accessible and inviting across formats.

    DELIVERABLES:

    1. Event poster 
    2. Social media graphics
    3. Digital screen promo


    OUTCOME:
    Successfully delivered a  campaign that engaged the community and clearly conveyed the full event schedule. The project strengthened my ability to integrate symbolic imagery with functional typography in multi-format design projects.



    Copy Cat - Mixtape
    YEAR:    2024
    PROJECT TYPE:Event Marketing, Social Media, Print + Digital

    Designed a front and back cover for Copy Cat, a conceptual mixtape pairing iconic sampled songs with the original tracks they reference. The design explores themes of originality, repetition, and homage through a bold, collage-inspired aesthetic made for print.

    THE BRIEF:
    Create a visually compelling mixtape cover that reflects the dual nature of sampling in music.


    MY ROLE:
    Concept development and visual direction

    Digital collage and layout using Adobe Photoshop

    Designed front and back covers for a physical mixtape format


    DELIVERABLES:

    1. Full front and back mixtape cover layout

    2. Print-ready digital files formatted for physical production


    about
    work
    contact@jaylanatalie.com



    © Jayla N