THANK GOD WE BE FREE

YEAR2024
PROJECT TYPEVisual Identity, Print

THANK GOD WE BE FREE is a 30-card inspiration deck that visually bridges historical abolitionist movements with contemporary movements against the prison industrial complex and surveillance state. Using print as a tactile medium, the project combines symbolism, typography, and pattern to communicate complex ideas in an accessible and engaging way.

THE BRIEF:
Create a cohesive and compelling visual identity for the card deck that honors the legacy of Underground Railroad quilt codes while integrating modern digital resistance symbols.

The design needed to balance historical authenticity with contemporary aesthetics and ensure clarity and hierarchy in presenting dense educational content.

MY ROLE:
Data sourcing and research
Narrative concept development
Editorial and infographic design
Print layout and mockup creation

PROCESS HIGHLIGHTS:
Explored timeline representation, scale, and layout methods for editorial storytelling

Developed a color palette inspired by techno aesthetics for cultural resonance

Created sketches and wireframes to plan information hierarchy and flow

Produced print-ready files and mockups

DELIVERABLES:

Two-page printed magazine spread (8” x 20”)
Digital files in AI and PDF formats

Outcome:
Produced a print-ready card deck that functions as both an educational tool and a design object. This project sharpened my skills in visual identity development, typographic problem-solving, and print design, key strengths I bring to editorial, branding, and tactile media projects.