jaylanatalie.com

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Publication Design
Promotional Campaigns
Data Visualization Design
Packaging Design
Visual Identity
Various Print





















    © Jayla N


    jaylanatalie.com                                    

    THANK GOD WE BE FREE


    YEAR2024
    PROJECT TYPEPackaging Design, Visual Identity, Print
    THANK GOD WE BE FREE is a 30-card inspiration deck that visually bridges historical abolitionist movements with contemporary movements against the prison industrial complex and surveillance state. Using print as a tactile medium, the project combines symbolism, typography, and pattern to communicate complex ideas in an accessible and engaging way.


    THE BRIEF:
    Create a cohesive and compelling visual identity for the card deck that honors the legacy of Underground Railroad quilt codes while integrating modern digital resistance symbols. 

    The design needed to balance historical authenticity with     contemporary aesthetics and ensure clarity and hierarchy in presenting dense educational content.
    MY ROLE:

    Data sourcing and research
    Narrative concept development
    Editorial and infographic design
    Print layout and mockup creation



    PROCESS HIGHLIGHTS:
    Explored timeline representation, scale, and layout methods for editorial storytelling

    Developed a color palette inspired by techno aesthetics for cultural resonance

    Created sketches and wireframes to plan information hierarchy and flow

    Produced print-ready files and mockups

    DELIVERABLES:

    1. Two-page printed magazine spread (8” x 20”)
    2. Digital files in AI and PDF formats




    Outcome:
    Produced a print-ready card deck that functions as both an educational tool and a design object. This project sharpened my skills in visual identity development, typographic problem-solving, and print design, key strengths I bring to editorial, branding, and tactile media projects.


    © Jayla N