UNDOCUWEEK - LUNA

YEAR:2025
PROJECT TYPE:Event Marketing, Social Media, Print + Digital

Collaborated with USF’s Latine Undergrad Network of Activists (LUNA) to create a visually striking and information-rich materials promoting a week-long series of events. The design centered around a bold orange palette and monarch butterfly motifs to evoke cultural symbolism with an artsy, engaging feel.

THE BRIEF:

Develop a cohesive set of marketing materials featuring prominent orange tones and monarch butterflies, reflecting the client’s cultural identity and aesthetic preferences. The challenge was to communicate extensive event information clearly across posters, social media, and digital screen promos.
MY ROLE:

Led design concept and execution, balancing artistic visuals with clear typographic hierarchy to handle large amounts of text without sacrificing readability or visual appeal.

Maintained open dialogue with the client to align design direction with their goals.

PROCESS HIGHLIGHTS:

Applied typographic hierarchy techniques to organize dense textual content effectively, ensuring information was accessible and inviting across formats.

DELIVERABLES:

Event poster
Social media graphics
Digital screen promo

OUTCOME:

Successfully delivered a campaign that engaged the community and clearly conveyed the full event schedule. The project strengthened my ability to integrate symbolic imagery with functional typography in multi-format design projects.