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Publication Design
Promotional Campaigns
Data Visualization Design
Packaging Design
Visual Identity
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    © Jayla N


    Data Science Association 


    YEAR:    2024
    PROJECT TYPE:Logo Design, Visual Identity, Merchandise
    Developed a visual identity for the campus Data Science Association.

    The project involved iterative refinement based on client feedback to create a cohesive and distinctive brand mark.



    THE BRIEF:

    Design an abstract logo that incorporates the group’s initials ("DSA") and create a visual language that fits a data-driven academic club. 

    The client sought a simplistic identifiable icon  with smooth, polished curves.

    MY ROLE:
    Led all stages of logo creation using Adobe Illustrator, from initial concept sketches to digital refinement. 

    Managed ongoing communication with the client to incorporate their feedback.

    DELIVERABLES:

     1. Primary logo in black and alternate color         versions, with variations including the “DSA”     initials and full “Data Science Association”. 

     2. Merchandise, Tshirt with Logo.


    OUTCOME:
    Delivered a refined  visual identity that aligned with the client’s vision. This project enhanced my expertise in client collaboration and crafting adaptable branding solutions for diverse organizations.