DISCIPLINECampaign Design, Marketing, Social Media, Print
TOOLSAdobe Illustrator Visual campaign systems developed for the Black Cultural Celebration Dinner (BASE & BSU) and Undocuweek (LUNA) initiatives at the University of San Francisco.
Using culturally informed symbolism, typography, and color systems, the projects supported community engagement and event visibility across print and digital platforms. Using culturally informed symbolism, typography, and color systems, the projects supported community engagement and event visibility across print and digital platforms. Social media graphics, posters, and promotional materials were developed to create cohesive visual identities tailored to each initiative and audience.